UI Design | Homepage Redesign for AGASA Residences

📝 Project Overview

Client: AGASA Residences (Luxury Construction Company)

Role: UI/UX Designer

Scope: Website Homepage Redesign

Goal: To modernize the brand presence, enhance trust, and improve lead generation through a user-friendly and visually compelling homepage.

🎯 Objective

To create a modern, premium-looking homepage that:

• Communicates brand values clearly
• Encourages users to get cost estimates
• Showcases trust through client reviews and testimonials
• Offers easy access to services, pricing, and contact

🔍 Problem Statement

💡 Design Solutions

1. Hero Section Redesign

• Strong headline: “Design, Build & Live Elite”
• Clear subtext and brand value proposition
• Visual hierarchy with strong typography and contrast

2. Interactive Estimate Form

• Sidebar form with clear input fields
• Engaging CTA button: “Get My Free Estimate PDF”
• Auto-response for lead capture

3. Trust-Building Elements

• Testimonials (Live video autoplay on hover)
• Embedded Google & Trustpilot reviews

4. Sticky Chatbot (Bottom Right)

• Helps users with FAQs
• Always accessible during scroll
• Positioned as a floating button

5. Modern Footer

• Quick links for easy navigation
• Embedded map for office location
• Email subscription for updates

🎨 Design Aesthetic

• Color Palette: Rich gold, white, and deep red for a luxury feel
• Typography: Classic serif fonts for headlines, clean sans-serif for content
• Imagery: Vertical building shots to symbolize growth and excellence

📈 Impact (Expected Results)

• Higher lead conversions through instant estimate feature
• Improved engagement through modern design and trust indicators
• Better navigation and user flow